Casual Game market booming

Chris Kruger

Interest in Casual Gaming is booming. New media research firm Interpret has used it's Gameasure service to compile stats and usage patterns for video games across multiple gaming platforms. Data such as user demographics, frequency and duration of play are recorded. Interpret discovered that over the 2007 year some 145 million people between the ages of 12 and 65 where involved in playing games. In addition it showed that just over 71 million individuals play a causal game for one or more hours a week.

These statistics further demonstate what the industry has experienced. The casusal gaming market is growing, with video games being the only area of entertainment still experiencing such growth. This fact has created a flurry of developer activity with publishers rushing to find products to sell and the big media organisations have turned their eye towards entering the casual gamer market.

It's going to be a turmultuous time with fortunes made and lost as some find their product a success, and others get it wrong to disappearing with barely a notice.